The Concept - Meat@IFEX
Butchery competitions and classes were added at several of Fresh Montgomery’s recent events with stunning success. At IFEX in 2016 the butchery classes were oversubscribed and were the most viewed competition at the show.
IFEX itself drew an attendance of over 6,500 senior decision makers in the world of Food, Drink, Butchery, Meat & Hospitality and went on to win the accolade of ‘UK Show of the Year in 2016’ at the AEO Awards. The Show was hosted for the first timeat the Titanic Exhibition Centre in Belfast.
The feedback from the industry across Northern Ireland and the Republic of Ireland was that there was an appetite to put Meat and Artisan Butchery at the heart of a new co-located event – Meat@IFEX was born. The World Butchers' Challenge in conjunction with Butchery Excellence International completes the concept - exciting times for all involved in Meat and Butchery.